We build the businesses others only imagine.

SULD PROJECTS builds businesses in Dubai and across the GCC. Business project management takes a venture from ideation to opening; marketing consultancy builds the layer your clients meet first; business consultancy changes what a running business is built with while it keeps trading. One team carries the venture rather than a slice of it, and what goes into it is SULD DNA — the order, the pace, the finish.

No. Our project management is for the business itself — launching and delivering clinics, wellness centers, gyms, luxury, health-tech and real-estate ventures on time and on budget. We manage the venture behind the brand, not the building works.

We're based in Dubai, United Arab Emirates, and we serve clients across the GCC and beyond. You can reach us on +971 52 959 9119 or at info@suldprojects.com.

We specialize in healthcare, wellness and fitness, luxury lifestyle, health-tech and real estate. This focus means we already understand your market, your regulators and your customers — so strategy starts on day one, not after a long ramp-up.

Most consultancies leave with the thing that made the work good. We put it into the business instead — the order decisions get made in, the pace the work runs to, the finish your clients meet — and it stays after we go, in the next hire, the next branch, the next venture. Behind that: 50+ projects across 9 countries, $68M in project value, and 20+ years of combined experience.

SULD DNA is what a business is built with when we build it — an ingredient that goes into your business, not a process we run at you. Three things go in. The order: what gets decided first, and why, because a business built in the right order never has to be rebuilt. The pace: the work runs backwards from the day the business has to exist, so the date is a fact your clients watch happen. The finish: solid all the way through, the back office held to the standard of the front of house. Then the word that makes it DNA and not a service — yours. It goes in during the work and stays after, so the hire in year two, the second branch and the next venture inherit it. And when it is in, you get to say so: Built with SULD DNA.

Both. We help founders launch and structure new ventures, and we help established operators optimize, restructure and scale. Every engagement is tailored to your stage, vision, budget and timeline.

Start with a private consultation — call +971 52 959 9119, message us on WhatsApp, or send your brief through the contact page. We'll diagnose the opportunity and map the first move before you commit to anything.

We don't publish a rate card, because we don't sell hours or templates — we scope to the mandate in front of us. Pricing follows the work: the stage you're at (launching, upscaling, or relocating), the scope of the outcome you're accountable to, and the depth of ownership you want from us. After your first consultation we translate that into a clear, written proposal with a fixed scope and a fixed number — no open meters, no surprise line items. You'll always know what you're paying for and the outcome it's meant to move before you commit a dirham.

No. We work on a professional fee basis, not for a slice of your company. Our view is that clean incentives make for honest counsel — when our compensation isn't entangled with your cap table, we can tell you to slow down, change course, or not spend, without a conflict of interest. For a small number of long-horizon mandates we'll consider a success-linked component tied to defined outcomes, but that's a deliberate, written arrangement — never a default, and never a substitute for straight advice.

We won't insult you with a guarantee we can't honestly keep — no serious operator can promise a founder a fixed revenue or occupancy number, because too much sits outside any consultant's hands. What we do commit to is accountability: a defined scope, SULD DNA put into the business in full — the order, the pace, the finish — and shared ownership of the outcome rather than a supplier's shrug when the handover is done. If we don't believe we can move the needle for you, we'll tell you that in the first conversation instead of taking the engagement.

It depends on what you're actually trying to achieve, so we scope it honestly rather than stretch it. A focused diagnostic or advisory sprint can run a few weeks; a turnkey launch — feasibility through to opening — naturally spans months because the milestones do. Every engagement is built around what has to go into the business and a defined end state, not an open-ended retainer designed to keep the clock running. Where it makes sense, we'll propose a lighter follow-on period afterward while your own people take it over, but that's your choice to make, not a lock-in.

Yes — genuinely complimentary and with no obligation. The first conversation exists so both sides can decide whether there's a real fit: you get an operator's read on your situation and our honest view of what it would take, and we get enough to know whether we can add value. There's no fee, no pressure, and no assumption that it leads to a proposal. If we're not the right partner for what you're building, we'll say so and point you in a better direction.